Our Story #ProudlyZA commenced in the last month of 2019 the founder, Avi Singh and his brother Shyam Singh were looking at conceptualizing a brand that is a powerful word that is effective in every sphere of life. The word Effectualness came to mind as it translates into what we stand for “ Power to be effective “ in everything we do. On the 18th December 2019, we registered our limited liability company in Durban, South Africa, together with a futuristic logo that symbolizes our earthliness and professionalism with unity in diversity amongst all of life. An important lesson in life is when opportunities are hard to come by, you need to build your own door leading to opportunity and we’ve done just that.
We have a combined professional experience of 20 years behind our name ranging from insurance administration, para-planning, practice management, and enhancement, Financial Trading and Markets to name some of our relevant experience and you can rest assured that you can rely on us to get things done with care, relevance, reliability, and efficacy. We currently have between 18 to 20 certifications and counting enabling our knowledge and expertise in the forefront of cyber solutions and we are always engaging in continual professional development as this industry is fast-paced with great dynamics.
Our forward-thinking business model is based on the belief that by working
together, can achieve great results. through a synergistic and collaborative approach.
We care for our environment and strongly promote a paperless approach to our business model and service offering whilst maintaining compliance with the legislature and ensuring business confidence with various security measures. We care for our environment and strongly promote a paperless approach to our business model and service offering whilst maintaining compliance with the legislature and ensuring business confidence with various security measures. We have associated ourselves with the WWF as we positively share the same vision "Building a sustainable and equitable future. For nature. For you. "